Wednesday, June 24, 2015

10 Ultimate Secrets To Get Your Website To number1 On Google

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Secrets To Get Your Website To number1 On Google

When you are running a website, it is absolutely critical for you to get to the top of Google when people search for either you, your business, or whatever industry you are in. Although sometimes it is incredibly difficult to get to the first page of Google (just TRY starting a weight loss website, that is an incredibly crowded market), if you are in a market that is less competitive, or you simply just want to get your own name/business name to the top of Google, then you definitely have hope. Getting to the top of Google takes a great deal of patience, time, and most importantly, a thorough understanding how Search Engine Optimization actually works.

I have taken a couple websites to the top of Google, including a personal website as well as a blog designed for a specific music niche. The result? Greater monetization and an incredibly high number of unique visitors, much higher than if I did not get onto Google. So, here are my top ten tips for getting your website to the top of the search engines.
10. Choose A Name That People Would Already Search On Google

Pat Flynn, the author of the incredibly successful blogging and website-monetizing themed website “Smart Passive Income,” decided to create a niche website in a market he had absolutely no previous experience in. The niche he decided to go into was “security guard training,” a market that, although competitive, is definitely less competitive than many broader markets, such as general weight loss and “building muscles mad quickly.” His goal for this website was simple; he wanted to see if he could get to the top of Google as well as successfully monetize his website.

So what did he do? Well, a lot of things…getting to the top of google takes much more than just naming your website something clever that people in a certain niche would already be naturally inclined to search. However, he did start off by choosing a great name for his security guard training-themed website. The domain “www.securityguardtraining.com” was already taken, so he thought of something exceptionally clever: he added the letters “hq” to the end of the phrase “securityguardtraining.” The letters “hq,” which stands for “headquarters,” makes a lot of sense in the context of training security guards.

If you type security guard training into Google, Pat Flynn’s website is now #1 – and he had absolutely no idea about anything security guard training before making his website.
9. Create Backlinks

Google will index your website based on a number of factors, among them being how popular your website is. To judge popularity, the google bots find out how many websites your personal website is backlinked to.

So how do you create backlinks? There are a number of good options for creating backlinks to your website, but my biggest suggestions would to place links to your site onto as many of your public social media pages as possible (including Facebook, Twitter, LinkedIn, and YouTube). Additionally, I would get commenting on forums and blogs – do NOT write spammy comments (like “hey I have the best strategy go to my website here); rather, provide insightful comments that are pertinent to the forum and article you are reading, and leave your URL at the end of your message. You are creating backlinks as you do this.

Additionally, if you can get backlinks, articles about you, and shout-outs from other bloggers onto well-trafficked blogs, you are in excellent shape. Linking your website to another website, especially if that website is positively promoting your website, is one of the most effective ways to not only get traffic, but to get to the top of search engines.
8. If Possible, Choose to Go Into a Niche Business

If you are trying to start a website that profiles the top sports players in the world, good luck getting ahead of ESPN, Bleacher Report, Sports Illustrated, SB Nation, Grantland, and a number of the biggest sports publications in the entire world on Google…these guys pay massive amounts of money to keep their businesses at the top of the search engines.

If you choose to distill a bit more than just “general professional sports,” to “professional soccer players,” now you are heading in the right direction. Especially in the US, soccer is less popular than football, hockey, basketball, and of course baseball, so you may have some luck getting into the top 5-10 pages of Google with a professional soccer themed website. Still, you have tons of competition from many other major websites.

So what if you distill even more, and decide to talk about a specific aspect of soccer…maybe soccer equipment? Now you’re getting warm, and if you have a website that is all about soccer equipment, you might be able to get to the top of Google.

But just go one…step…further…

What if you had a website that was all about soccer cleats, specifically designed for men? Now we are talking about an incredible niche business that would be less of a daunting task than getting a “general sports coverage” website onto the top of Google. If you take that website idea from me, by the way, I ask for a 10% royalty on all your earnings :).
7. Constantly Post New Content

Google frequently determines website relevance by the amount of content that is consistently put onto the website. So, get off your tookus and start writing! Websites of all kinds typically are always benefitting from blogs; blogs are a very personable way to reach an audience, and are a good way of establishing authority on a topic. These days, almost everything people read on the website is usually some type of blogging – Twitter, Facebook, and just about every social media website can be considered blogging. Also, anything that has comments in it is almost always a blog-styled post.

If you aren’t good at writing, considering hiring college interns to write for you, or simply start writing – you can’t become a good writer without trying to write again and again.
6. Keep Your Website Running Up 99.9% of the Time.

Downtime is an inevitable circumstance in the world of maintaining websites, as there will always be technical issues when it comes to all things electronic, gadgets, and unfortunately, even web servers. However, do whatever you can to find a reliable, awesome web hosting service that maintains a guaranteed 99.9% uptime. I can thoroughly recommend BlueHost and WPEngine as being two of the top web hosting services available – BlueHost is great for beginner websites, but WPEngine is the creme de la creme of hosting professional WordPress-based websites, like this one!

5. Do Not Create Multiple Pages of Nearly Identical Content

While it is true that having content-rich websites with many pages is a desirable trait for being favorably indexed at the top of Google, that does not mean you should to trick Google’s indexing robots – trust me, they have seen everything under the sun and probably far more since 1997. By creating multiple pages of nearly identical content, you are being registered by the google bots as being a “spammy” website that is not content rich and not very informative.

Google likes to index pages that provide lots of content pertinent to the website’s main theme, so always keep that in mind when you are choosing backlinks to your website.
4. Don’t Litter Your Pages With Irrelevant Words

At the end of the day, Google will index your website based on your content – if you are a website that is all about soccer cleats for men, then when people type in “soccer cleats for men” onto Google, your website will likely be indexed somewhere on the search engine, hopefully at the top if you are excellent at SEO. Back in the mid-90s, there was a common strategy for getting to the top of Google that was essentially about littering pages with irrelevant keywords, so if you typed Michael Jordan a thousand times onto your soccer cleats for men themed website, you would likely be indexed somewhere for searches involving Michael Jordan.
This tactic is, however, a little bit on the spammy and irrelevant side of things, and so in the late ‘90s Google and other search engines caught and improved the searching ability of their robots to better meet the needs of public searchers.
3. Inviting Guests to Post On Your Website, and You Post On Their Website In Return

Not only will guest posting increase your traffic by a ridiculously high margin, but it is also a great way to add new, fresh content to your website that will improve search engine optimization. In addition, by posting on someone else’s blog and being their “guest” poster, you have the opportunity to show off your link to not only all of their followers, but also to the Google indexing robots that carefully choose whether a site is worth being at the top of its search engine.

On another note, guest posting is a great way to connect to your audience, and also to connect yourself to a group of people that would otherwise not know who you are before. So how do you guest post? Start commenting on other people’s blogs that have relevance to your niche, go out to marketing conventions and meet other people in your profession, and delve into the crevices of your niche business. I guarantee that by submerging yourself socially both in person and online into the creative worlds of other people, incredible guest blogging opportunities will come your way.
2. Make Sure Your Website Loads Quickly

Slow loading websites means one thing – HIGH BOUNCE RATE. The term “bouncing” means that people come to your website, stick around for one page, then immediately leave right afterward. Having a high bounce rate and a slow loading time are deemed by google index robots as bad signs for your website.

When a website loads quickly, you are perceived as having more authority than other websites in your same business or niche, which is an added incentive on top of having excellent SEO. To make sure your website loads quickly, use a reputable hosting service like BlueHost for your starting website; if you have high traffic volumes, then switch to a dedicated server on BlueHost or move your website to another website provider such as WPEngine or Digital Ocean. In addition, work with your webmaster on reducing website cache’, as that will speed up your website significantly.
1. Post Incredible, Thoughtful, Original, and Engaging Content

At the end of the day, you could have the worst looking website in the entire world, but if you are deemed to be the expert in your niche due to the quality of content you have provided on your website, then you can still easily be at the top of the search engines. Posting great content that people want to read and regularly come back to your site to read is easily the best method of being indexed on Google.
In order to write engaging, thoughtful, incredible content that people want to read, I suggest you choose to write about anything that has meaning to you. If you love soccer, then go into a niche in the soccer world to write about. If you are incredibly passionate about music education, choose a niche where you will find yourself constantly helping musicians attain their dreams. If you have suffered a painful health condition, let the world know what you have done to heal your pain, or start a forum where you can get thoughts from the community on how to best treat your illness. If you are love nothing more than to sit on the couch and watch tv, create a variety and entertainment website about current events.

The world is truly your oyster when it comes to writing thoughtful content, and almost everyone in the world has something to say that other people would read either for free or for a premium. Get inspired, get writing, get off your tookus, and with my ten secrets, get to the top of Google, Bing, and Yahoo in as little as three months.

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